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The Art of Effective Signage: How to Make Your Message Stand Out


Making Your Brand Shine

With so much visual stimulation around us, signage can easily be overlooked. But make no mistake, when done right, it can be crucial in communicating your brand message! Effective signage can be the difference between being noticed and fading into the background, whether it is a shop sign luring customers in or a retail sign prompting purchases.

The Golden Signage Rules

  1. The Power of Colour

Colour is more than just a visual component; it’s a powerful tool that can elicit emotions, set moods, and capture attention. For instance, red is associated with urgency and excitement, making it a popular choice for sale signs. On the other hand, green exudes calmness and growth, making it suitable for eco-friendly or agricultural businesses. When designing your sign, consider the emotions you want to evoke and your existing brand palette to choose your colours correctly.

  1. The Role of Typography

Your typeface should align with your brand’s personality while ensuring readability. For instance, a fancy script font may suit a boutique store but would likely be inappropriate for a law firm. The size of your text matters too. It needs to be large enough to be read from a distance but not so large that it overwhelms the sign’s design.

  1. Size Matters

The size of your sign should be proportional to its viewing distance. A sign that’s too small will be ignored, while one that’s too large may be seen as intrusive. To determine the right size for your sign, consider its location and the speed at which your audience will be passing by.

Tips for Creating Effective Signs

  • Keep it Simple: The most effective signs are often the simplest. Avoid cluttering your design with too much text or complex graphics. Instead, focus on one key message.
  • Use Contrasting Colours: To enhance readability, use contrasting colours for your background and text. Dark text on a light background or vice versa generally works best.
  • Consider Your Environment: Your sign should stand out against its surroundings. If your sign blends in too much, it’s likely to be overlooked.
  • Regular Maintenance: Keep your signs clean and well-maintained. A faded or dirty sign can reflect poorly on your business.
  • Test Your Sign: Before finalising your sign, test it out. View it from different distances and angles to ensure it is readable and eye-catching.

Effective signage isn’t just about getting noticed… It’s about conveying the right message in the right way! Remember, your sign is often the first interaction a person has with your brand, so make it count. By considering these aspects, you can create signage that stands out and resonates with your target audience.